THE BLOG

The Ugly Truth About Farmers Markets (From Someone Who Lived It)

Sep 12, 2025

Most people dream about selling out at a farmers market. You imagine the proud smile, the stack of cash, the feeling of validation that all your hard work finally paid off.

You picture yourself with a full booth, happy customers crowding around, money in your pocket, and maybe even other vendors looking on, jealous that you’ve “made it.” For some people, that might be the dream.

My reality? Standing in a Tractor Supply parking lot, selling quail out of plastic totes with chicken wire lids, praying they didn’t explode out like feral ping pong balls before someone handed me a twenty.

For me? It turned into a nightmare dressed up as success.

Because here’s the truth no one tells you: selling out doesn’t always mean you’re free. Sometimes it just means you’ve built yourself another cage.

My First Swap: Chaos in Front of Tractor Supply

My very first “market” wasn’t even a market. It was a swap. Random people. Random animals. Random chaos. All in front of a Tractor Supply, an hour from my house.

I drove down there nervous, a little embarrassed, and totally unprepared. I didn’t even bring a table — because I didn’t know people brought tables. My “display” was the back of my car, where I lined up my quail in plastic totes with chicken wire slapped on top. High class, I know.

And here’s the thing: it worked.

People swarmed me like I was giving away free concert tickets. They crowded around, pointing at birds, shoving cash in my hand, asking for my number like I was running some underground quail cartel. I made nearly $300 in just a couple hours and left with a stack of phone numbers for future orders.

Most people would’ve been thrilled.

Me? I drove the hour home with $300 in my pocket and a knot in my stomach. Because all I could think was: I just traded my entire Saturday with my husband and kids to stand in a parking lot, babysitting plastic totes full of birds.

That didn’t feel like freedom. It felt like chaos.

Selling Out Feels Like Burnout

As the weeks went on, I hit a few more swaps and farmers markets.

And let me be real — I did well. At the swaps, my hatching eggs were gone within the first hour. Birds sold out nearly every time. At the markets, it was slower, but once I explained what quail were and how amazing their eggs were, people bought.

On paper, I was winning.

In real life, I was miserable.

I liked talking to people about quail — sure. I liked educating them. But every time I packed up, I thought about what I’d lost: an entire Saturday with my husband and kids.

My husband worked 10-hour days all week. Weekends were the only time we had as a family. And instead of spending that time together, I was sweating in parking lots for a couple hundred bucks.

That’s not profit. That’s a trade I wasn’t willing to keep making.

The $2 Hen Fight

Let me tell you about the haggle that broke me.

One swap, I’d already dropped my laying hens from $15 to $12 just to move them. End of the day, a couple walks up and says, “We’ll give you $10.”

I told them no.

They walked off. Came back later. Tried again: “We’ll give you $10.”

By then, I was fried. I’d been up since dawn, driven an hour, sweated through my shirt, stood in the sun all day, and missed another Saturday with my family. And now some strangers were trying to shave two dollars off the price of hens I’d raised and cared for.

I looked them dead in the eye and said, “I’d rather bring these hens home than sell them for that.”

They finally paid the $12, but I didn’t feel triumphant. I felt sick. My entire day, my time, my energy, my family — traded away for the privilege of arguing over $2.

That’s when I realized: this wasn’t freedom. This was a cage disguised as success.

The “Successful” Business That Made Me Miserable

From the outside, I looked like I was thriving.

I had nearly 1,000 quail and 200 chickens. My husband and I had built a 15x15 aviary after his long shifts, plus pallet coops slapped together with tarps and hardware cloth. Eggs were stacked in boxes, orders were rolling in, and even a big influencer on TikTok was sending people my way.

Everyone else thought I was crushing it.

But inside? I felt like I couldn’t breathe.

I couldn’t take weekend trips because the animals and orders chained me down. I couldn’t let my kids help collect eggs anymore because I needed every dozen “perfect.” I was running a business, but it wasn’t running me toward freedom — it was running me into the ground.

The Guilt of Walking Away

When I finally shut down my physical sales, I felt guilty. Like I was letting people down.

Hundreds of people were asking for hatching eggs. I considered reopening my online store — because honestly, the money could have been life-changing.

But every time I thought about it, I felt the weight of what that life would mean: slavery to orders, drowning in birds and eggs, spending every spare moment prepping and packaging instead of living.

I didn’t want to trade my freedom for money.

And when I finally closed the door for good, I felt like I could breathe again. I spent time with my animals actually enjoying them instead of stressing about sales. I had time for my kids, my husband, and myself.

That was when I realized: money isn’t worth trading all your time for.

The Epiphany: Chaos Can Pay You Differently

The irony? The thing that made me the most excited wasn’t a $35 sale for hatching eggs.

It was a 3-cent commission from Amazon.

Three cents. And I literally did a happy dance.

Why? Because that 3 cents didn’t cost me a Saturday. It didn’t mean lugging crates, babysitting a booth, or fighting with strangers over two dollars. It didn’t mean sacrificing time with my family.

That 3 cents happened while I wasn’t even thinking about it.

That was my epiphany: success isn’t about selling out at a booth. It’s about building something that works even when you’re not standing there to collect the cash.

Freedom Isn’t at the Market

Farmers markets, swaps, local sales — there’s nothing wrong with them. They work for some people.

But for me, they took more than they gave.

They took my Saturdays.
They took my family time.
They took my energy.

And in exchange, they gave me exhaustion and a few hundred bucks.

That’s not freedom.

Freedom is waking up to sales that happened overnight.
Freedom is creating something once and watching it sell again and again.
Freedom is spending weekends with my family, not standing in a gravel lot babysitting birds in plastic totes.

And that’s why I walked away.

Your Turn

If you’re grinding away at farmers markets or swaps because you think that’s the only way to make money, hear me out: it’s not.

Your chaos isn’t a failure. It’s a goldmine. You just need the right structure to turn it into cash.

That’s exactly why I created the Turn Chaos Into Cash Challenge.

In just 5 days, I’ll help you:

  • Dump your chaos and find the gold hiding in it.
  • Create your first simple “fast cash” idea without tech overwhelm.
  • Multiply it without burning out.
  • Build your own 90-Day Chaos-to-Cash Blueprint.

👉 [Join the Challenge now] and start building a business that actually feels like freedom — not another cage.

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