THE BLOG

The Lies That Keep Homesteaders Broke

Sep 11, 2025

“More animals = more money.”

That’s the line. The promise. The trap.

You see it everywhere. Blogs tell you, “Double your flock and double your profits.” Facebook groups praise people for adding more pens, more breeds, more side hustles. And your neighbor? He swears the answer to your struggles is “a few goats and a couple more chickens.”

It sounds logical. More animals = more product = more income.

But here’s the truth: more animals don’t equal more money. They equal more chaos, more feed bills, more cages, and more reasons you can’t leave your property without bribing a neighbor with cookies and gas money.

I know because I fell for it. Hard.

At one point, I had nearly 1,000 quail and 200 chickens. On the outside, I was “successful.” From the inside? I was suffocating.

Selling out doesn’t always mean you’re free. Sometimes it just means you’ve built yourself a shinier cage.

How I Built My Own Burnout Factory

I started small. A few birds. A garden. A dream.

I thought I’d feed my family better food and maybe make a little side income. But then I caught the disease of “more.” Every forum, every conversation seemed to whisper the same thing: “If you want to make money, add more animals.”

So I did.

My husband came home from his 10-hour shifts and helped me build pens by flashlight. We stretched hardware cloth until our hands blistered. We threw together pallet coops and tarps because our budget was a joke.

Soon, the property was crammed with pens. Eggs were stacked in boxes. Birds filled every corner.

And at first? Money rolled in. Orders flew out the door. A big influencer even shouted me out, funneling customers to me.

But the bigger my flock got, the smaller my life felt.

Weekend trips? Impossible. Family time? Sacrificed. Even letting my kids help collect eggs became stressful because every dozen had to be “perfect” for customers.

I had built what I thought was a business. But really, I had built a burnout factory.

Lie #1: More Animals = More Money

The homesteading world loves this one. “Scale it up!” they say.

But here’s what actually happens when you follow that lie:

  • More animals = skyrocketing feed bills. The feed store clerk knew me by name. Every bag of feed felt like watching profit vanish before my eyes.
  • More animals = more cages and supplies. Lumber, wire, waterers — nothing cheap, nothing quick.
  • More animals = more predators. Every fur ball with teeth took notice. Raccoons tested latches, coyotes dug, hawks circled.
  • More animals = more exhaustion. Feeding, cleaning, packaging, chasing — repeat until you’re numb.

On paper, I looked like I was thriving. In reality, I was trading my freedom for a glorified job with no clock-out time.

Truth: You don’t need more animals. You need a system.

Lie #2: Local Sales = Freedom

When I realized feed bills weren’t matching sales, I turned to the next big “solution”: local sales. Farmers markets. Swaps. Meetups.

Everyone said, “Just get to the market — that’s where the money is.”

So I tried it.

I hauled coolers, boxes of eggs, and cages of birds to Tractor Supply parking lots and tiny markets an hour from my house. I stood in the sun, sweating, haggling with strangers over two dollars. I made sales. Sometimes I sold out.

And still, every time I packed up, I felt hollow.

Because what I’d really sold wasn’t eggs. It was my Saturdays. My family time. My sanity.

Local sales aren’t freedom. They’re a treadmill. Money comes in only when you’re standing there, giving up hours you’ll never get back. The second you stop showing up, the money stops too.

Truth: Local sales can make you cash, but they won’t make you free.

Lie #3: You Have to Be “Techy” to Succeed Online

The next hurdle? Going online.

I thought, “I can’t. I’m not techy. I don’t even know what SEO stands for. If I can barely work Facebook, how am I supposed to sell online?”

But here’s what happened: I posted a video about quail breaking their necks if you build cages wrong. It went viral. 2.7 million views.

Suddenly, people were begging me to teach them what I knew.

No fancy website. No perfect branding. No PhD in digital marketing. Just my story. My lessons. My chaos.

Truth: You don’t need to be techy. You just need to be real.

Lie #4: Your Circumstances Decide Your Success

Maybe you’re thinking: “I don’t have the land. I don’t have the money. My family doesn’t support me.”

Guess what? I built all this on less than an acre. With pallet coops, tarps, and plywood pens.

And while my mom and sister told me to quit, a stranger — the founder of a company that’s scaled past $136M — told me my content was a goldmine. That single encouragement meant more than all the doubt around me.

Truth: It’s not your land or money that decides your future. It’s your structure.

The Real Enemies of Freedom

Let’s be brutally honest.

  • The “just add more” crowd? They’re selling you stress.
  • MLMs disguised as “homesteading side hustles”? You’re just building someone else’s empire.
  • The hustle culture gurus who say “work harder, grind longer”? They want you exhausted, because exhausted people don’t have time to think critically.

None of them care about your freedom. They care about keeping you busy, chained, and dependent.

The only people who win in those models are the ones at the top. And spoiler alert: it’s not you.

From Chaos to Structure

The turning point wasn’t another sale or another pen of birds. It was the day I realized I didn’t want to scale. I wanted to breathe.

If I doubled my flock, I wasn’t doubling profit. I was doubling stress.

So I stopped chasing “more.” Instead, I looked at the chaos I already had and asked, How can I make this work smarter?

That’s when everything changed. I discovered digital products. Systems. Content that sold while I was living my life. I learned to build structure out of chaos — and that’s when freedom showed up.

The Fork in the Road

Here’s where you are now:

Option 1: Keep believing the lie. Add more animals, more side hustles, more chaos. Watch your life shrink while your to-do list grows.

Option 2: Break the cycle. Stop chasing “more” and start building structure.

That’s why I created the Turn Chaos Into Cash Challenge.

It’s 5 days designed to flip the way you see your chaos. Each day stacks a new shift: perspective, action, momentum. By the end, you’ll see your homestead — and your life — differently. You’ll see how to turn your chaos into a goldmine without drowning in it.

And because I know you’ll still wonder, “But what’s my path?” I’m including my Chaos Compass Quiz — so you’ll know whether your best move is digital products, workshops, or local sales.

Stop Building Cages

I get why the lie is tempting. I believed it too. I bought more birds. Built more pens. Stretched myself thinner every season, thinking freedom was just a few more animals away.

But freedom never came. Chaos did.

And I can promise you this: more won’t save you.

Structure will.

So here’s your choice: spend another season building cages that trap you deeper — or join me and learn how to finally turn chaos into cash that buys back your time, your family, and your freedom.

👉 [Join Now] — before you waste another season feeding the lie.

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